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Study details pricing, sales, equipment usage, and profitability of sign/wide format work for small commercial printers.
June 15, 2015
By: DAVID SAVASTANO
Editor, Ink World Magazine
The recently completed National Print Owners Association (NPOA) 2015-2016 Signs & Wide Format Pricing Study found that signs and wide format are becoming increasingly important profit centers for small commercial printers. The study, which surveyed 230 printing firms, showed that sign and wide format sales accounted for an average of 9.8% of total sales, with the top quartile of companies by sales recording $417,000 in sign sales, or nearly $35,000 a month. “There is no doubt sign and wi...
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